Vergelijk hoe je e-mailmarketing het doet met de gemiddelden van duizenden Mailchimp-gebruikers.
Voor veel van onze partners gebruiken we Mailchimp om e-mailmarketing te bedrijven. Niets is fijner dan weten of je campagne succesvol is geweest. We gebruiken niet voor niets Mailchimp om direct e-mails te versturen. Er zijn veel cijfers in de rapporten van Mailchimp over e-mail en marketingautomatisering, maar je vraagt je misschien af hoe jouw statistieken zich verhouden tot die van anderen in dezelfde branche. Wat voor soort ‘open rates’ moeten bedrijven zoals die van jou verwachten? Hoeveel bounces zijn er te veel? Wat is een acceptabel aantal klachten over misbruik? Hoe meer context, hoe beter.
Mailchimp verzendt miljarden e-mails per maand voor miljoenen gebruikers. Vanzelfsprekend houden ze veel gegevens bij. Daarom hebben ze honderden miljoenen e-mails gescand die door het systeem zijn geleverd (waarbij campagnetracking is geactiveerd en waar gebruikers hun branche hebben gerapporteerd) en de gemiddelden berekend:
| Industrie | Gem. Open Ratio | Gem. Klik Ratio | Hard Bounce | Soft Bounce | Afmeld Ratio |
|---|---|---|---|---|---|
| All non-labeled accounts | 22.71% | 2.91% | 0.40% | 0.61% | 0.25% |
| Agriculture and Food Services | 23.31% | 2.94% | 0.32% | 0.50% | 0.28% |
| Architecture and Construction | 22.51% | 2.51% | 0.73% | 1.18% | 0.32% |
| Arts and Artists | 26.27% | 2.95% | 0.30% | 0.51% | 0.28% |
| Beauty and Personal Care | 16.65% | 1.92% | 0.26% | 0.33% | 0.30% |
| Business and Finance | 21.56% | 2.72% | 0.43% | 0.55% | 0.20% |
| Computers and Electronics | 19.29% | 2.08% | 0.47% | 0.79% | 0.27% |
| Construction | 21.77% | 2.26% | 0.86% | 1.28% | 0.39% |
| Consulting | 20.13% | 2.49% | 0.50% | 0.79% | 0.27% |
| Creative Services/Agency | 21.39% | 2.66% | 0.58% | 0.93% | 0.35% |
| Daily Deals/E-Coupons | 15.06% | 2.23% | 0.07% | 0.13% | 0.10% |
| E-Commerce | 15.68% | 2.01% | 0.19% | 0.26% | 0.27% |
| Education and Training | 23.42% | 2.90% | 0.32% | 0.51% | 0.21% |
| Entertainment and Events | 20.51% | 2.36% | 0.28% | 0.43% | 0.26% |
| Gambling | 21.62% | 3.30% | 0.42% | 0.38% | 0.15% |
| Games | 21.10% | 3.66% | 0.37% | 0.44% | 0.25% |
| Government | 28.77% | 3.99% | 0.33% | 0.50% | 0.13% |
| Health and Fitness | 21.48% | 2.69% | 0.30% | 0.40% | 0.40% |
| Hobbies | 27.74% | 5.01% | 0.18% | 0.31% | 0.23% |
| Home and Garden | 21.60% | 3.03% | 0.32% | 0.52% | 0.35% |
| Insurance | 21.36% | 2.13% | 0.67% | 0.71% | 0.25% |
| Legal | 22.00% | 2.81% | 0.52% | 0.66% | 0.22% |
| Manufacturing | 19.82% | 2.18% | 0.72% | 1.18% | 0.31% |
| Marketing and Advertising | 17.38% | 2.04% | 0.44% | 0.68% | 0.27% |
| Media and Publishing | 22.15% | 4.62% | 0.14% | 0.27% | 0.12% |
| Medical, Dental, and Healthcare | 21.72% | 2.49% | 0.51% | 0.63% | 0.28% |
| Mobile | 19.29% | 2.27% | 0.48% | 0.58% | 0.37% |
| Music and Musicians | 21.88% | 2.94% | 0.28% | 0.48% | 0.26% |
| Non-Profit | 25.17% | 2.79% | 0.33% | 0.49% | 0.20% |
| Pharmaceuticals | 18.58% | 2.25% | 0.39% | 0.53% | 0.17% |
| Photo and Video | 23.24% | 3.23% | 0.43% | 0.65% | 0.40% |
| Politics | 22.94% | 2.37% | 0.28% | 0.41% | 0.21% |
| Professional Services | 21.94% | 2.55% | 0.56% | 0.83% | 0.31% |
| Public Relations | 21.02% | 1.98% | 0.45% | 0.71% | 0.17% |
| Real Estate | 19.17% | 1.77% | 0.38% | 0.56% | 0.27% |
| Recruitment and Staffing | 21.14% | 2.53% | 0.45% | 0.53% | 0.30% |
| Religion | 27.62% | 3.16% | 0.17% | 0.25% | 0.15% |
| Restaurant | 19.77% | 1.34% | 0.37% | 0.50% | 0.28% |
| Restaurant and Venue | 20.39% | 1.40% | 0.32% | 0.45% | 0.39% |
| Retail | 18.39% | 2.25% | 0.22% | 0.32% | 0.25% |
| Social Networks and Online Communities | 21.06% | 3.32% | 0.20% | 0.34% | 0.22% |
| Software and Web App | 21.29% | 2.45% | 0.65% | 0.97% | 0.37% |
| Sports | 24.57% | 3.09% | 0.26% | 0.39% | 0.28% |
| Telecommunications | 20.92% | 2.27% | 0.63% | 0.87% | 0.23% |
| Travel and Transportation | 20.44% | 2.25% | 0.31% | 0.51% | 0.24% |
| Vitamin Supplements | 15.03% | 1.62% | 0.23% | 0.36% | 0.27% |
| Gemiddelde totalen | 21.33% | 2.62% | 0.40% | 0.58% | 0.26% |
Het is interessant om de statistieken die we bij SGNM voor jouw e-mailcampagnes verzamelen te vergelijken met bovenstaande tabel. Zo kunnen wij bepalen of we nog moeten optimaliseren om een doel te behalen of dat we al goed bezig zijn.
Heb je vragen over bovenstaande gegevens of ben je benieuwd wat SGNM voor jouw e-mailmarketing kan betekenen? Neem dan gerust contact op met:
Emely
Digital Advisor
emely@sgnm.nl | LinkedIn
Bel: 06 - 28 06 78 20
"Better an oops than a what if."
